A lecture held by a senior Czech TV creative producer will focus on the development of projects, starting from placing an offer and giving a presentation up to the creation and PR. She will explain the process of assessing the scripts and identifying those with a chance to succeed. She will tell us how to present them to engage attention of investors, co-producers or grant commissions. She will answer the questions of where a how to implement good scripts. And she will describe her own experience from the communication between producers, dramaturgists and authors.